Loveth – THE HUSTLE REALITY TV SHOW BUGE BUGE

Loveth is the Creative Director and founder of Sparklez-Stitchez—a home-based fashion enterprise operating in the Nakasari Layout area of Gagi LGA, Sokoto State. Loveth launched her unisex brand as a personal healing mechanism following a dark phase in her life, turning her passion into custom fashion design for all ages and body types. Her vision expands beyond garment making to establish a fully equipped vocational training center specializing in clothes making, shoe manufacturing, and bag production. Loveth envisions a strategic partnership with the National Youth Service Corps (NYSC) SAED program, offering skill acquisition to corps members deployed to Sokoto State during their service year. By creating an inclusive learning space that welcomes both northern residents and southern corps members, she uses fashion and crafts to foster cross-cultural unity, showcase Sokoto in a positive national spotlight, and combat poverty as a root cause of regional unrest. Self-described as dogged, trustworthy, and stubborn—with a direct, confrontational approach to resolving disputes and a hidden talent for makeup artistry—Loveth joins The Hustle Reality Show seeking capital and social media visibility to scale Sparklez-Stitchez into multi-state branches, reduce youth redundancy, and promote peace across Northern Nigeria.